Integrity: Each one of us is personally accountable for the highest standards of behavior, including honesty and fairness in all aspects of our work.  We will consistently treat customers and company resources with the respect they deserve.

Customer Service: We are dedicated to satisfying our customers.  We believe in respecting our customers, listening to their requests and understanding their expectations.  We will strive to exceed customer expectations in terms of quality, on-time delivery and value for money products and services.

Quality: Our products and services will be the ‘Best In the Class’ in terms of values.  We will deliver excellence, strive for continuous improvement and respond quickly to change.  Each one of us will be responsible for the quality of our support.

Leadership: Founded on talented employees, effective use of technology and sound business management, we add more value with faster response.  We will lead with our competence, creativity and team work.

People: We treat one another with respect and take pride in the contribution that come from individuals and ideas. We are committed to openness and trust in all our relationships.

Supply Partners: We owe our suppliers the same type of respect that we show to our customers. We provide fair and equitable treatment, clear agreements and honest feedback on performance.